I'm talking about that vast rump of society - the family with a couple of kids. You and I both remarked last year that while inflation was virtually non existent in the statistical sense our food bills were shooting through the roof.
Add the cost of petrol, council tax (a 2.5% increase is something to jump up and down about with joy, apparently), increasing rates on credit card debts (to restore balamce sheets of the providers), the lack of pay rise actually means a lot of people aren't actually benefiting much from the low interest environment.
The funny thing about retail parks etc is that I suppose we expect them to be barren wastelands in a recession like this. Really though lost of people are in work, and are buying things. A 5% drop in retail sales would be horrendous, and yet that could be represented by just 5,000 less people visiting Bluewater (Assuming a figure of 100,000 footfall which could be way out). Could you tell if that was the case? 95,000 people is still an awful lot, after all.
And that's the rub. When mortgage rates increase more people will be on base rate than was the case before the CC. It was about 11% then but with the lack of deals now available and the vastly higher eligibility criteria a large number of people are going to notice each increase...drip...drip...drip. When that drip gets to £100 a month, and pay hasn't increased, and petrol approaches 130p a litre etc etc...and the public sector is hit by redundancies at the same time...that's the explosive mix which any new government will have to manage.