That's a large part of the problem. Liverpool are, and have been for a long time, just another average Prem club, but the fans can't or wont see it. There are established adults out there that haven't lived in a year that Liverpool won a league title. Until they get shot of the atittude that they are a huge club that is in a blip then they will remain in obscurity and the glory days will remain decades ago
Originally Posted by: Saint Snow
Man Utd went 26 years withoiut winning the League, including a spell in the old Div 2, and spending about as much Div 1 time in the bottom half of the league as the top.
Did they stop being a 'big club'?
Not at all. During their many wilderness years of mediocrity, they still remained one of the two biggest clubs in England.
You may just judge the 'size' of a club on its current league position, but I tend to look at a wider picture. Unfortunately - and I don't like this - modern football is a business, and the business side dictates how big a club is as much as current position and history/honours. What I reckon is that once a club reaches a certain level of success and acclain, they kind of join a global footballing elite, and it takes a much longer period of no success than Liverpool have suffered to eject them from that club.
Liverpool's global interest (and thus global income streams) are massive. Take away the 'false' (for want of a better expression) incomes from sugar-daddy figures, and you'll find that Liverpool are 3rd or 4th behind Man Utd, Arsenal and perhaps Chelsea (due to their huge corporate income). Looking at just global merchandising income, then Liverpool are possibly even up to 2nd biggest. This reflects the brand awareness around the world that Liverpool have, especially in Europe and Asia.
To illustrate my point, let's say Man City win the next three Prem titles. They still wouldn't be anywhere near as well-known around the world that Liverpool are. If theythen went 20 years without another win, they'd be almost forgotten. Same goes for Chelsea. The legacy that Liverpool built with their unprecedented (in England) level success over 20 years means their brand is far more resilient than that of most other clubs. In fact, the only clubs with equally resilient global brands are Man Utd (who are, unfortunately, streets ahead of everyone else) and Arsenal.
I know you won't agree, but that's my opinion.
And what good will Dalglish do???? Liverpool need to forget the dream that a yesterday hero can do any good. Half the players wont even know who he is and probably wont care.
Liverpool are falling further and further behind
Originally Posted by: Matty H
Dalglish will hopefully steady the ship, halt the slide which was gathering pace under Hodgson's reign. Sometimes, the demoralisation and lack of confidence becomes a vicious circle that goes so far that the manager simply can't turn things round. Only a new regime can work. That's where Liverpool found themselves.
Additionally, the fans had turned against Hodgson. I feel sorry for the bloke. If nothing else, he's a good guy, a gentleman. He deserved his chance and the rewards (reputationally speaking) could have been immense. Some fans were apprehensive from the start (his management record wasn't great, when you examine it) and let's remember that he was appointed by H&G - with the widely-held suspicion that they considered him to be maleable and unlikely to kick up a fuss, after the prickly Benitez had given them a lot of grief over the years. Anfield is pretty much sold out every home game, has been for years. Tickets for most games are like gold dust, for games like the derby next to impossible to get. Yet fans have been turning their backs on the club - about 7,000 tickets were unsold the other week, and up to the other day, you could still get tickets for the game against Everton. Unheard of.
The owners saw matchday income falling as fast our league position. As businessmen, they recognised they needed to act. Luckily for them, they had someone already on the payroll who not only is idolised by fans, but previously managed Liverpool to major success (although I think his transfer activity toward the end of his reign started the rot at Liverpool). He's younger than Hodgson and also managed little Blackburn to the title. He's hungry for the chance and loves the club.
Is he the answer? IMO, no. He's no managerial great as far as I'm concerned. He inherited a great team at Liverpool and, when it came time to rebuild, failed and fled. At Blackburn, he had the ability to buy the title - although I acknowledge he made some astute signings and bought few overpriced stinkers. But brief spells at Newcastle and Celtic were failures.
I'll reserve judgement, though. Liverpool can write this season off now so the pressure should be off. It'll be interesting to see how he lifts the players. I wouldn't give him any transfer funds this Jan - unless a top player is known to be available. I still feel we need a real top tier, proven manager to come in at the summer and be given a major transfer budget, with the aim of making a statement that Liverpool are back.
Whether that'd be possible is something else completely. The new owners might have a business plan that involves us being a mid-table side with a much-reduced income stream and a declining global brand awareness in time
Originally Posted by: Gooner