Oh dear

http://www.express.co.uk/news/uk/448115/Christmas-weather-forecast-Winter-storms-warning-as-snow-gales-and-floods-threaten-UK

I actually found it very useful for them to post the links to previous forecasts and articles which greatly helps the verification and analysis of their data.

For instance, the article 'Winter 2013 to be the longest in history' by Rao on the 22nd Nov stated:

“This period of snow and cold is likely to result in an incomparable scenario to anything we have experienced in modern times.

“A scenario similar to December 2010 is likely to develop, but on a more prolonged scale in terms of overall duration.”

Umm.

I don't think the verification process is goping to be too successful, do you?

Eh? The Daily Sport make stuff up!?

Jeez, is there anyone we can trust these days?

...and there you go! By posting that you're giving them link juice from TWO which is quite highly ranked and boosting their SEO.

Why don't you offer them a link and agree a fee for the privilege.  You can create a new Forum called 'Lunatic media forecasts' on the basis that they'll get the right profile of people hitting the link.......

The thing is, if you asked any regular Express reader about this they would probably have forgotten. They seem to zone out of these endless weather stories or they merge into one event like the St Jude storm or the recent East Coast flooding. They then remember the Express warned them about these events.

I'm not sure if there are any Express readers in the office where I'm working, but this morning someone came in and commented on how mild it was. Someone else said "But it's supposed to be getting much colder isn't it" to the agreement of many of the others present, so maybe there is a subliminal awareness of such headlines having been issued.

(I have learnt over the years not to get involved in such conversations. No-one likes a smart-arse).  

1) its the media thread

2) I'm often having to defend the quotes made by these people

If you qualify the media thread to discount the Express I won't link the articles but sadly it is relevent IMO

UK Outlook for Wednesday 18 Dec 2013 to Friday 27 Dec 2013:

It should remain windy across much of the UK with the most unsettled weather in the north and west, where there will be a continuing risk of heavy rain and severe gales. Across the south and east the rain should be less widespread and the winds not as strong. Generally mild although some wintry showers are possible in the northwest at times, and there will be some overnight frosts. Through next weekend and into the following week, there is still likely to be the risk of severe gales and heavy rain mainly in the northwest. It should still be mild at times, however there is an increasing chance of temperatures dropping to near or below normal, bringing a risk of frost generally and snow over northern high ground.

UK Outlook for Saturday 28 Dec 2013 to Saturday 11 Jan 2014:

Conditions look likely to remain rather unsettled, especially towards the north and northwest of the UK, with the best of any drier and brighter conditions towards the south and southeast. Temperatures probably staying around normal across the United Kingdom generally, although there could be some colder nights in the south and east with a risk of frost and fog in places.

Issued at: 1600 on Fri 13 Dec 2013

unsettled with a bit of winter thrown in

Evening 

Here are my updated weather thoughts for Kent for the week ahead.

http://www.youtube.com/watch?v=Ve2SpUIKcNI

Cheers Steve

Will you ever get to talk about the white stuff ?

Not for a while yet by the looks of things Marcus 

Should be some white stuff to mention as long as your forecast includes the northern half of the country...

UK Outlook for Saturday 21 Dec 2013 to Monday 30 Dec 2013:

Remaining unsettled throughout the weekend, often windy with showers or longer spells of rain, and a continuing risk of severe gales, mainly affecting parts of the north and west. Temperatures around normal or rather mild at first, especially in the south and east, becoming a little below normal in the northwest on Sunday. Thereafter, conditions look set to remain unsettled, with further spells of wet and windy weather, and some heavy rain at times. The north and west is generally most likely to see the wettest and windiest weather, however towards the end of next week, it may be southern areas bearing the brunt of the strongest winds. Fairly mild in the cloudier spells, but a little colder than average with overnight frosts during clearer periods, mainly towards the northwest.

Updated: 1127 on Mon 16 Dec 2013

Couldn't have put it better myself - exactly what the NWP and no doubt the ECM32 is showing once again.

It'll be January before anything changes at this rate.

A FB page that is fighting back....

https://www.facebook.com/pages/Exacta-Weather-the-truth-behind-the-headlines/231254790375886

Next week - Alien Invasion Christmas Sale begins in Hyde park

The only thing I miss about newspapers is they don't wrap the cod and chips in them anymore They don't taste the same anymore

Just read some of the comments there. Can't stop laughing- Not Exacta shaping up to be a winter wonderland is it

True Rob, but Steve's forecast is for Kent and I've yet to see a definition of 'north of the country' that includes Kent.

Unless you are extraordinarily parochial and live in Dover, perhaps......

The day Canterbury is deemed part of the south will be the day the last shreds of common sense and morality have left these isles.

Plerase explain Gandalf, o wise one

KENT Weather Webcam Forecast   Nothern Parts of the COUNTY not Country

Well Faversham has frequent snowfalls that don't even get a mention on the BBC but get an inch of slush in Dymchurch and it's a national emergency.
Clear prejudice by the media IMO.